tinyEinstein AI Marketing Manager – A Comprehensive Review
This is a sponsored, but research was conducted by our team independently.
Making things simpler is the hallmark of artificial intelligence (AI) and tinyEinstein has aced it. tinyEinstein is an email marketing manager that uses AI technology powered by GPT-3 to help you grow your Shopify store faster. With tinyEinstein, you will be able to start automating your email marketing campaigns in under two minutes. Once you’re up and running, tinyEinstein’s fully automated system works to write expertly-crafted email marketing content for you, saving you hours of time and effort every week.
As one of the 1,000+ Shopify stores already using tinyEinstein, you can say goodbye to the cost of agencies and consultants, and hello to increased return on ad spend (ROAS) and sales with more persuasive content. If you’re struggling with your email marketing efforts, I highly recommend giving tinyEinstein a try.
tinyEinstein AI marketing assistant is a game-changer for any Shopify store owner looking to simplify their marketing efforts.
Who Can Use tinyEinstein?
tinyEinstein is designed to give you an all-in-one solution for your email marketing needs. The software replaces your email service provider, email copywriter, as well as your marketing manager. The ai marketing software’s scalability makes it fit for use by small Shopify store owners, established Shopify businesses as well as marketing managers.
Shopify Store Owner
If you are a solopreneur or have a small business with a small team and limited resources, tinyEinstein can be a great asset for you. For many small businesses, it is not financially viable to hire a marketing manager and they end up lagging behind due to a lack of marketing know-how. tinyEinstein can take care of this problem for you as it creates marketing campaigns modeled after successful brands that are designed to convert. The result is that you will end up saving valuable time so that you can work on other aspects of your business while still driving more sales and store visits.
Established Business With Shopify
If you have an established Shopify business and it’s getting difficult to handle the increasing marketing needs on your own, you can choose to start using tinyEinstein instead of hiring a marketing agency. This way you will not only be getting an increased return on investment but also be saving thousands of dollars monthly.
tinyEinstein can make your job as a marketing manager a lot easier. As a marketing manager, you have a lot of things to take care of and you often can’t do it all. By letting tinyEinstein handle your email marketing campaigns you will have one less thing to worry about. From providing expert copywriting that is designed to convert, to ensuring timely email delivery tinyEinstein can make you look like a marketing superstar.
What tinyEinstein Offers?
On-Brand Master Template
tinyEinstein scans your Shopify website to capture your brand voice and style. It also identifies the brand assets like your logo, design elements, and visual styles. Using this information tinyEinstein creates an on-brand master template for you without any effort on your part. No coding or design input is required.
Email Creation and Scheduling
tinyEinstein does not only create a master template personalized to your brand style for your email marketing campaign, but it also creates individual emails in which everything from design to copy is taken care of. Moreover, it also takes care of scheduling the emails and automatically sending them on time.
tinyEinstein also allows you to create marketing automations that are triggered by different behaviors of your store visitors. Some of the automations that tinyEinstein currently offers include abandoned cart automation, browse, abandonment automation, welcome message, etc. The best part is that you can activate any of these automations with a simple toggle button and it is all that is required on your part.
Email Capture Forms
Getting people to sign up for your email contact list can be a hassle, tinyEinstein makes it easier by adding pop-up forms to your website. Just as you don’t need to put in any extra effort to activate email automations, these forms can also be activated with a simple click.
How tinyEinstein Works – The Process
Making things simpler is the hallmark of AI-based technology and tinyEinstein has aced it. Creating the whole month’s email marketing campaign in less than 90 seconds with minimal effort required on your part is as simple as it can get. Here is how the process goes:
The first thing you need to do is register on tinyEinstein using your email and Shopify store link. Once you come into your Shopify store and launch the tinyEinstein app, it will ask you to tune the AI. You can easily do it in the account setup profile and you will be all ready to get started.
Once the account is set up, the first thing that you need to do is choose a layout for your email marketing campaign. tinyEinstein gives you a choice between three different layouts namely Minimal, Colorful, and Professional. The Minimal layout is pretty basic, has a center-justified footer, and is black and white. The Colorful layout is more dynamic, it chooses the secondary color from your website, giving the emails a more on-brand look. The Professional layout has a MailChimp-like footer with quick links on the side and an address on the left. My personal favorite is the Colorful one but you can choose what appeals to you the most and what feels more in line with your brand image.
Choosing Tone of Voice
The next step is to choose a tone of voice that you want your email copy to be written in. tinyEinstein gives you a choice between six different tones namely assertive, formal, informative, friendly, uplifting, and entertaining. The tone of voice will also vary based on the kind of brand image you want to create and the kind of relationship you want to build with your customers.
Following the drop-down menu for choosing the tone of voice, you will see a text box to add a description. You can use this space to give as much information about your brand as you want including the personas you sell to, the brand image you want to create, the target market you are trying to thrive in, etc. The more information you give to the AI about your brand, the better it will be able to understand what you want and the more closer to your needs will be the resultant email marketing campaign. However, if you want to keep things simpler, you can simply copy the About Us section of your website and paste it into the description box.
After choosing a layout and tone of voice and adding a description, you are all set to go. It is as simple as that. Simply click generate and tinyEinstein will create your brand’s email marketing campaign for the whole month in seconds.
Activating and Regenerating
All the weekly campaigns created for you are mobile and desktop responsive. You can click on the preview button to see how the content will be rendered on a desktop and/or on a mobile device. If you do not like anything, you can always hit regenerate and tinyEinstein will create a new campaign instead. You can also hit regenerate on specific templates and deactivate the messages you don’t want to be a part of your campaign.
Automation and Forms
Additional features that tinyEinstein offers include automation and forms. As of now, tinyEinstein offers six different kinds of automation including Welcome Series, Abandoned Cart, Thank You For Your Purchase, Browse Abandonment, Product Review, and Win Back Flow. Automations are an important part of your marketing campaign and specific automations like abandonment cart and browse abandonment can prove to be a very powerful tool to drive customers back to your site and drive sales. Other automation options like welcome messages and thank you messages can help build a good relationship with your customers. Apart from these automation options, there are 15 additional automation choices coming up next month.
Pop-up forms are another cool feature offered by tinyEinstein. The forms deploy directly to your website without you having to do anything. The pop-up form variations available right now at tinyEinstein are newsletter subscription forms, exclusive deals forms, and stay-in-touch forms. All you have to do is select the pop-up form of your choice and hit the ‘Activate’ button.
TinyEinstein AI Assistant plan starts at $3/month with a 7-day free trial. At this price, tinyEinstein offers unlimited emails for up to 100 contacts. You can scale as your business grows and send unlimited emails to up to 1,000,000 contacts. The price of the plan will increase accordingly, for 1,000,000 contacts the price of the AI Assistant plan is $6,276/month. To check the price of the plan that is most suited to your business needs you can use the slider on their pricing page.
What People Have to Say About tinyEinstein?
tinyEinstein has 200+ reviews on Trustpilot with a rating of 4.8. It is rated 4.9 out of 5 on Shopify and 4.91 on APPSUMO where it has more than 150 reviews. Following is what users have to say about tinyEinstein.
AI is taking over everything and if we want to survive in this rapidly changing world, we cannot do without it. However, what is going to set us apart is how intelligently we use artificial intelligence. As far as tinyEinstein is concerned, I find it to be a very useful tool that should be utilized to save time, energy, and money. However, as much as it is fit for creating campaigns that convert and are in line with your business, you cannot entirely depend on it if you want to do a little out-of-the-box marketing and keep the creative element alive. Personally, I think the best strategy is to use the software for the usual marketing content but keep an eye open for where there might be some need for some human input.